I just spent some time catching up on Steffan Postaer’s recent posts to his blog, Gods of Advertising. Here’s some of what I picked up: Creatives can be an insecure lot. Agencies need to reinvent themselves, sometimes every six to eight weeks. Steffan thinks the Caddilac spot with Kate Walsh is trying too hard. Steffan […]
I was watching Current on Comcast cable last night and was struck by the number of consumer generated spots the channel was serving. These ads even have their own acronym, VCAM, which stands for Viewer Created Ad Message. Here is Current’s pitch: We’ve teamed up with the world’s biggest brands and they want you to […]
Spending on political advertising — which includes candidates’ as well as third-party ads — is expected to reach about $3 billion this year, compared with $1 billion in 2000. According to The Wall Street Journal, attempts are increasingly being made by lawyers from the campaigns to negate the damaging effects of third party ads against […]
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Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together! Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact. “If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over […]
Tom Asacker (who has a new book out) is a fountain of good advice. Here’s some of his latest: Are you feeling the increased pressure of this highly competitive economy? You will. And when it hits you, here is an effective way for you to handle the inevitable stress: Care more and worry less. Care […]