Times Enables Mobile Info Snacking

According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles.
By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be displayed on any type of cell phone or PDA. The services are free to use, although standard carrier charges may apply.
For example, when you text, “business” to the given short code, three story previews appear on your phone. Each preview has a link to the full story as displayed on mobile.nytimes.com.
The sectional keywords for texting: Latest, World, National, Metro, Science, Technology, Political, Health, Sports, Style, Dining, Week, Arts, Magazine and Emailed.
You can also receive the latest work from these op-ed columnists: Brooks, Cohen, Collins, Dowd, Friedman, Herbert, Kristof, Kristol, Krugman and Rich.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.