Mollá Originals

Men’s Vogue paid a visit to Miami, which is home to scorching hot Hispanic marketing agency, La Comunidad.

It’s the kind of office where flip-flop-wearing employees kiss on both cheeks when they arrive on Monday morning. It’s the kind of office where business meetings are held by the pool and where the company chef lures staff with a family-style lunch. And there’s a nearly perfect duplicate of it 4,000 miles away, in Buenos Aires, where another three dozen staffers work under Joaquín Mollá, 38, José’s brother and partner.
Joaquín explains that they are driven by the notion of community (the literal translation of comunidad), which is why they’ve turned down business that would have allowed them to grow even more quickly at the expense of their culture of on-site yoga and painting classes. “You can’t change the world, but you can do something about the people that surround you,” reflects Joaquín, who studies Buddhism.

La Comunidad/Miami will soon be moving in to a 20,000-square-foot warehouse renovation in the heart of Miami’s Wynwood Art District. The new office will have an adjoining gallery space.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.