Adpulp
Advertising News and Know-How
By David Burn
Even though it's been around for a while, I just found my way to TwitterLit, a site that offers the first sentence from an unidentified book. Provided that the sentence is less than 140 characters, which is Twitter's size limit for text. This offering capitalizes on the widespread like of word games and puzzles. Presently, TwitterLit has 2420 followers on Twitter and offers 541 updates, or posts, each one linked to …
Continue Reading about Today In Twitterverse: Guess Before You Buy →
By David Burn
Do you notice anything strange in this bit from the Arts section of today's New York Times? A few (striking) writers have returned to gigs they had hoped to forget: waiting tables, bartending, copywriting, tutoring. Some who began as performers have returned to the grind of auditioning for commercials. That's right, copywriting is just one of the shitty jobs held by real writers who later go on to work in TV. …
By David Burn
Yesterday at the second annual BlogSavannah UnConference, social media consultant and keynote speaker, Josh Hallett, said it was interesting to see how different cities adopt hyperlocal blogging. He mentioned that Tampa and Orlando (near his home) both have lots of hyperlocal bloggers. One of the things I look for at a conference is memes. They're often hanging there in the air, ripe for inspection. As it happens, …
By David Burn
Jackie Huba and her man moved from Chicago to Austin recently. She's finding lots of things to love about Austin, including a retail space she likes to call Mr. Flagship, or Mr. F, for short. I love the Whole Foods flagship store at 6th and Lamar in Austin, Texas. I've dated its cousins in Chicago, New York and Dallas, but Mr. Flagship is a hunk. As an expression of her devotion, Huba ate every meal for a week at …
By David Burn
According to Ad Age, National Public Radio has been able to grow its total ad revenue from $18 million in 2002 to $46 million in 2007, in part by the leading the podcasting charge. In August 2005, Honda became its first sponsor to sign up for a podcast-specific deal, a trend that has since been followed by its sibling brand Acura, UBS Investment Bank and MasterCard. …
Continue Reading about NPR Scores With Content Packaged for Download →
By David Burn
Scott Karp writes Publishing 2.0, a blog about how technology is transforming media. …
Continue Reading about Today In Twitterverse: Challenges In Wireless Connectivity →
By David Burn
According to a press release published on Yahoo Finance, The New York Times is happy to send you a text with links to its latest articles. By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from a given section of the paper. Articles can be displayed on any type of cell phone or PDA. The services are free to use, although standard carrier charges …
By David Burn
According to Ad Age, WPP Chief Martin Sorrell, isn't impressed by Puclicis' deft use of the press to forward its agenda. When Sorrell, in Davos for the World Economic Forum, was asked by a Reuters reporter about WPP's "esteemed rival Publicis" and its deal with Google, he interrupted to say, "I think our most esteemed rival is Omnicom." …
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