Brand Love Turns Anthropomorphic

Jackie Huba and her man moved from Chicago to Austin recently. She’s finding lots of things to love about Austin, including a retail space she likes to call Mr. Flagship, or Mr. F, for short.

I love the Whole Foods flagship store at 6th and Lamar in Austin, Texas. I’ve dated its cousins in Chicago, New York and Dallas, but Mr. Flagship is a hunk.

As an expression of her devotion, Huba ate every meal for a week at Mr. F.
Here’s her visual documentation, a.k.a. photoset on Flickr. Whole Foods doesn’t allow photographs to be taken in its stores, but Huba asked for and received permission.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.