Zooming In On Hyperlocal

Yesterday at the second annual BlogSavannah UnConference, social media consultant and keynote speaker, Josh Hallett, said it was interesting to see how different cities adopt hyperlocal blogging. He mentioned that Tampa and Orlando (near his home) both have lots of hyperlocal bloggers.
One of the things I look for at a conference is memes. They’re often hanging there in the air, ripe for inspection.
As it happens, today I stumbled upon EveryBlock, an aggregator play in the hyperlocal segment.
The service is available in New York, Chicago and San Francisco, so I put Lincoln Square in the search box and bingo, the site returned news and images from the old ‘hood.
EveryBlock offers updates on everything from business and liquor license applications to street closures and press releases from the city. They also aggregate local news from local blogs. One article that grabbed me right away details green building practices at a new 18-unit condo development in the heart of Lincoln Square.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.