There's a new metric in town—how many times a Super Bowl spot gets rewound. According to The New York Times, in homes with the TiVo video recorder service the commercials got a higher audience than the game. Todd Juenger, vice president and general manager for audience research and measurement at the New York office of TiVo, said, “There is rewinding and multiple viewing of the ads” on Super Bowl Sunday. It’s one of …
BTW
Adweek upgraded their site design. …
A Stick In Bud Light’s Eye
Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B. This is what it says: Dude! Did you really spend $18 million on the big game? Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste and half the carbs of Bud Light. A nice cold Miller Lite. Ninety million plus people aren't going to see this print ad, but …
Welcome to Perfectville, Population 1
See RBK for behind the scenes action and Super Bowl XXLII gear. …
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Go (See Danica Patrick Undress) Daddy
GoDaddy makes a habit of making Super Bowl commercials that don't air during the Super Bowl. The spot that did air last night promised viewers more if they'd just click over to GoDaddy.com. According to Ad Age, a record two million people took the GoDaddy challenge. "For us, because we're an internet company and we sell domain names, there's no way we can really explain what we do in a commercial. We had to get …
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Earth To Ad Peeps
Check out Bob Garfield's Monday morning lead: And advertising people wonder why the public views them with contempt. The industry's annual showcase Sunday featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car. Garfield makes me laugh, even though the cluelessness he …
Football Triumphant
For once, the big game was much much better than the commercials. Some second half ad rankings... Winners: Cars.com "head shrinker" Vitamin Water "Shaq horseback" Hyundai "reveal" Bud Light "Will Ferrell" Amp Energy Drink "nipple charge" Losers: Ice Breakers "Carmen Electra" E*Trade "baby talk" One of the best spots I saw tonight was a local buy from Tobacco Free Florida. I like this spot because it's all concept. …
1st Half 1st Impressions
Winners: Bud Light "cheese wheel" FedEx "pigeons" GMC Yukon "myth of Sisyphus" Garmin "Napoleon" Losers: Toyota "badger" Bud Light "foreign accents" Pepsi "Justin Timberlake promo" Doritos "mousetrap" …
