Adpulp
Advertising News and Know-How
By David Burn
Motley Fool wants to know how much Facebook is worth. So they posed the question to Anders Bylund, Rick Aristotle Munarriz, and Tim Beyers. This is what Bylund says: Since some of the finest marketing minds in the world have tried and largely failed to monetize social networking already, I see many years of losses and negative cash flows ahead for Facebook. The other two are more optimistic. …
Continue Reading about Yet Another Facebook Story: Who Moved My Cheese? →
By David Burn
Social media consultant, Brian Oberkirch, doesn't want brands to waste resources by building their own social networks. Here's what he does want to see: What would save you money and me time, is for you to be like the Web. Made up of small pieces that connect just about everywhere. Just add bandwidth & remix. Make use of my friend lists. Make use of my profile. Make use of my verified identity. Make use of my …
Continue Reading about Whatever You Do, Do Not Recreate MySpace →
By David Burn
According to The New York Times, Michelle Slatalla wanted to keep in touch with her kids via Twitter. But the kids resisted. They said it was spam, pointless and creepy in a surveillance kind of way. Walter J. Carl, an assistant professor of communications studies at Northeastern University notes: “The people who I see using it are an older demographic, people in marketing or P.R. or advertising, who use it for work, …
By David Burn
Members of the adverati are increasingly calling for branded utility. You might even say it's a mantra for a new year. But what is it? What does it look like? And how might we sell it in? Benjamin Palmer of Barbarian said, "For the same budget and energy as we expend on current forms of advertising, we could be making something more tangible, useful and reusable that plays a more integral part in the consumer's life. …
Continue Reading about Give ‘Em Something They Can Actually Use →
By David Burn
Click the message above for more consumer-generated political advertising with a sense of humor. …
Continue Reading about Barack Obama Is Your New Bicycle Dot Com →
By David Burn
According to The Wall Street Journal, travelers who visit Heathrow Airport's new terminal will be bombarded with ads. The new terminal is equipped with 333 billboard slots and 206 flat-screen TV sets, which can change ads to target specific flights. By contrast, Los Angeles International has 34 advertising TV sets in the entire airport and New York's John F. Kennedy International has 40. The airport, which serves …
By David Burn
The documentary Second Skin, which debuts at SXSW next month, takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massive Multiplayer Online Role-Playing Games (MMORPGs) like World of Warcraft, Second Life, and Everquest. Jon Cherry wonders whether the growing interest in MMORPGs signals an increase in anti-social behavior. Which is funny, since these games are …
By David Burn
Agency Spy points to the "fascist regime" north of the border that would dare to limit Crackberry addictions among its workforce. According to Newswire.ca, Frank Palmer, chairman and CEO of DDB Canada, has issued a new company-wide policy that discourages staff from using their PDAs and other mobile devices, like BlackBerries and cellular phones, during both client and internal meetings. Inspired by the penalty …
Continue Reading about The First Step Is Admitting You Have A Problem →
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