Whatever You Do, Do Not Recreate MySpace

Social media consultant, Brian Oberkirch, doesn’t want brands to waste resources by building their own social networks.
Here’s what he does want to see:

What would save you money and me time, is for you to be like the Web. Made up of small pieces that connect just about everywhere. Just add bandwidth & remix. Make use of my friend lists. Make use of my profile. Make use of my verified identity. Make use of my tastes expressed through all manner of metadata. Show me value before you ask me to cough up time & data. Make it simple for your content to roam to where I want to go. Let me remix it and showcase it to my tribe in ways that work for me.

Social media consultants ask a lot of brands.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.