Adpulp
Advertising News and Know-How
By David Burn
According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days. Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action. Rapper 50 Cent recently received a windfall when Coca-Cola Co. bought Energy Brands Inc., the maker of the Glacéau …
Continue Reading about When They Own It, They Really Mean It →
By David Burn
In a fitful moment last night, the Publisher of this site asked agencies to have some fun with Schick®. One agency--Circle One Marketing of Norwalk, CT--has now done so. Circe One embraces through-the-line marketing to do traditional, in-store, promotions and interactive for clients like Tastykake, Traffic.com, Birds Eye, Cadbury Schweppes beverages and Pepperidge Farm. …
Continue Reading about Circle One Takes The AdPulp Challenge →
By David Burn
Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what's with the headline? It's almost as if the brand is saying, "Hey, this is a tennis star, not a sex object." Except they're not. Toth Brand Imaging is behind the work. …
By David Burn
Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006. Rachel Rottman, 14, says she hasn't bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking site MySpace, where bands post songs for free download. Rachel said she had about 2,600 songs stored on her computer. Before …
By David Burn
According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it." Clients complained that their agencies -- …
Continue Reading about Social Media Skills Are Generally Lacking →
By David Burn
Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps. The videos, and the Web site, were created by Creature, an agency in Seattle that also …
Continue Reading about Multimedia Storytelling And Adventure Travel In Pacifico’s DNA →
By David Burn
Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so many business stars. “The more I know,” she says sensibly, “the more I know …
By David Burn
David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences. …
Continue Reading about Today In Twitterverse: “Award Culture” Is Next In Line for Disruption →
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