I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench. What say you, would you, or the agency you work for, take part in something like this? Would your clients? …
Better Mobile Data Needed To Secure More Mobile Ad Dollars
Marketing via cellphones is forecast to be one of the next hot trends, but many advertisers are still hesitant to empty their pockets on mobile-ad campaigns. One reason: There isn't yet a reliable source of data that show what Web sites and features consumers are accessing on their mobile devices. Measurement firms such as Nielsen and M:Metrics, which have relied mainly on monthly consumer surveys to gather such …
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Kardashian’s Turn To Help The Burmese
Myanmar, the nation formerly known as Burma, is in the news this week, as its military regime has seized United Nations food shipments in the wake of the devastating typhoon that has killed thousands of the nation's citizens. Fanista--a community for entertainment enthusiasts--is running a 30-day campaign, Burma: It Cant Wait, with the hope of "raising a million voices of support" for Burma. Their campaign is one …
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MyData Goes AllSpace
MySpace said Thursday it will enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others. "There's this concept that social networks are walled gardens," said Amit Kapur, MySpace's chief operating officer. "We're taking those walls down." MySpace will roll out the new feature in the next several weeks. Among other things, MySpace users could have their default photo and …
Online Display Space Heating Up
Microsoft wasn't willing to pay a premium for Yahoo, a company that would have helped them compete against Google, but the Redmond software titan still intends to move aggressively into online advertising. BusinessWeek has the story : It may be impossible to catch Google in search advertising. The company dominates the market, taking in 77% of the revenues from those little text ads that show up alongside the results …
Fat Tires Are Raised In Cheer As Salmon Return
Before I went into advertising, I worked on Capitol Hill for American Rivers. So, this ad from New Belgium Brewing in Fort Collins appeals to me. It's the work of Cultivator Advertising & Design in Denver. Here's more information on the decommissioning of Condit Hydroelectric Project. [via The Denver Egotist] …
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The Kind of Content Consumers Seek Out And Share
Louis Vuitton and Ogilvy Interactive won a Webby for their "Countless Journeys" site, which is also supported in print and TV. The video above is content from the site. Catherine Deneuve shares her Paris with us, seducing us into thinking we'll need Louis Vuitton luggage when we arrive at Charles De Gaulle. …
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Lindsay Lohan Drinks Pepsi, Yo
Coolspotters is a new site that caters to the celebrity and brand obsessed. Pepsi is running ads under an exclusive argreement. Tech Crunch is saying nice things. And the firm's CEO is blogging. Coolspotters is new. The launch is beta. Features will come and go, parts of the site will change - all of which will be the result of feedback and ideas that we receive directly from you. Things on the site might even …
