MyData Goes AllSpace

MySpace said Thursday it will enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
“There’s this concept that social networks are walled gardens,” said Amit Kapur, MySpace’s chief operating officer. “We’re taking those walls down.”
MySpace will roll out the new feature in the next several weeks. Among other things, MySpace users could have their default photo and music interests appear in Yahoo Instant Messenger or enrich their eBay profiles to improve exchanges between buyers and sellers.
“By injecting MySpace data, you’re able to get a little bit more context about that person. As a result of that, you can make a more informed purchase decision,” Kapur said.
[via Wired]

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.