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Idealism Is Not A Bad Word


I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench.
What say you, would you, or the agency you work for, take part in something like this? Would your clients?

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Lionel Bitchie says

    Who produced that shitty video?
    Don’t they already give Lions for cause marketing? Sounds like another opportunity for agencies to create work solely for the sake of awards.
    Here’s a world problem to solve: let’s eliminate all the awards in our industry. It won’t cost a dime. And the money typically spent on entry fees, trips to Cannes, etc. could be donated to worthy charities.