| View | Upload your own In the slideshow above, Uwe Gutschow and Don Longfellow from Saatchi & Saatchi LA, have expanded upon Paul Isakson's earlier work. Neil Perkin also developed a derivative work from Isakson's original. The Saatchi piece above neatly describes my own thoughts about content's role in advertising. From two of their slides: We stop pitching people with messages. We start providing useful content. …
Agency Culture In A Petri Dish
Denver invented a better ad club and a better local awards show, according to Matt Ingwalson, a senior copywriter at Karsh/Hagan in Denver. I'm sure they are better, but I'm not all that interested. Ingwalson did pique my curiosity with this line, though: Ad agencies are launching social networks, incubating new technologies, and inventing fresh, relevant ways to connect brands and consumers. What soc nets are …
Bay Area Brethren Stick Together
Ad Age, The New York Times, The Wall Street Journal and just about everyone else is writing about the Yahoo/Google get together (and what a poke in the eye it is for Microsoft). From The Times: Google and Yahoo said Thursday that they had reached an agreement under which Google would deliver ads next to some of Yahoo’s search results and on some of its Web sites in the United States and Canada. The nonexclusive deal …
Today In Twitterverse: Redundancies Unneeded
Jeffrey Zeldman is the founder and executive creative director of Happy Cog, a web design agency with offices in New York City and Philadelphia. Clients include Advertising Age, AIGA, and Amnesty International USA. …
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Hands On The Wheel
The video above shows five different driving instructors going ballistic on a kid who won't stop talking on his cell phone. But what's simply funny to some is actually part of a new interactive marketing strategy from Parrot, a European-based bluetooth technology company. According to Feed Company, the video was designed by Parrot's agency GroundZero to raise awareness of a new law in California and Washington that …
Wenda! Wenda! Wenda!
I'd never heard about Wenda Harris Millard before. My bad. Thanks to Brian Morrissey at Adweek (and Catharine P. Taylor's pointer) I now know better. In a talk with Federated Media Publishing founder John Battelle at the Conversational Marketing Conference in New York yesterday, she said, "emotional creativity that has been key to building brands" is being overshadowed by "the cool efficiency of …
Shiny Objects Can Be Blinding, As Well
Steve Rubel of Micropersuasion has been hyping Friend Feed on his Twitter feed religiously. Now the two most recent posts to his blog are about how wonderful the service is. Hi. My name is Steve and I suffer from Shiny Object Syndrome (SOS for short). SOS describes the digerati's never-ending obsession with emerging social sites. First came blogs. Then there was podcasting, YouTube, Facebook, MySpace, Second Life and …
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Dreaming of a GTI
Shot in Cape Town, South Africa - the commercial was made by Gordon Ray and Jamie Mietz of Ogilvy and shot by Greg Grey of Velocity Africa. [via Cherryflava] …
