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https://youtu.be/7qOo5F6Rkns Is Michael Bloomberg An Ad Professional’s Dream Client? Seattle-based copywriter, advertising educator and columnist, dog person, a longtime contributor to Adpulp.com, and personal friend, Dan Goldgeier, explores: The Bloomberg campaign is pumping out a massive and continuous stream of videos, messages, memes, and other bits of content. And they’re placing them everywhere. Is the …
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Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office three outfits for free. View this post on …
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Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here's what he's thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked world of adland cliché that pollutes most of the work we make. The endless parade …
Continue Reading about Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers →
Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let's suspend disbelief and watch commercials because that's what we do here. https://youtu.be/lLgW6yaHq4M Like magic, the hippie chick (who isn't ready to go full …
Continue Reading about Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over →
A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that has the same sound as another word but is spelled differently and has a different meaning. Chili's is …
Build it and they will come running towards you with their cash. That's the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel at a time. https://youtu.be/-qND8XaOUk4 "Make the world you want. You've got the power, we've got the …
Continue Reading about GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along →
When was the last time you took a train to a romantic destination? Whatever your answer, today is a good day to make plans, thanks to Amtrak's holiday promotion. From yesterday through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30, 2020, with no blackout dates. Customers receive discounted tickets by using the code V214 at …
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Ian Sohn of WPP is 48 years old. Old enough to have gained the critical experiences and insights that lead one to wisdom. He shared some of his knowledge with Adweek, recently. The article is behind the trade magazine's paywall, but Sohn kindly provided a PDF version for non-subscribers. I love how Sohn says (in the article), "...the thing is I was never young. My youth was never a professional asset. Being …
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