Is Michael Bloomberg An Ad Professional’s Dream Client? Seattle-based copywriter, advertising educator and columnist, dog person, a longtime contributor to Adpulp.com, and personal friend, Dan Goldgeier, explores:
The Bloomberg campaign is pumping out a massive and continuous stream of videos, messages, memes, and other bits of content. And they’re placing them everywhere.
Is the Bloomberg campaign the ultimate refutation of the adage that “advertising is dead”? Can sheer volume still make up for a lack of prior top-of-mind recall? Is it all a one-time only, ego-driven folly? What are the lessons here for consumer brand marketing folks?
Following Big Mike’s failure to perform on the debate stage last week, more than one ad person was quick to point out that the product didn’t match the advertising, which is a fast way to kill a company or campaign.
Others were smart to point out that not everyone has the patience or time to watch the debates, but it’s likely that they do see his ads, given how pervasive the media buys have become.
What’s funny though is the number of ad people who automatically think Bloomberg is toast because his product got squashed in a demonstration seen by a far few people who will see his ads, which are unchallenged in most markets.
— Ken Wheaton (@kenwheaton) February 20, 2020
The lesson is reach and frequency matter, a lot.
The First Four Primaries Are Low-Calorie Snacks
As the race for the Democratic Party nomination takes shape, we are headed to Super Tuesday, just eight days from now.
Thus far, Senator Sanders has the delegate lead, but it’s important to remember that less than 3% of all delegates are decided in the first four races (IA, NH, NV, and SC). It is anyone’s race and we will know much more about who, if anyone, has a commanding lead on the night of March 3, 2020. Note that California and Texas will award 415 and 228 delegates on Super Tuesday, respectively.
In the runup to Super Tuesday, it now appears that Big Mike is turning his Trump-focused attack to The Bern. It was only a matter of time.
The NRA paved the road to Washington for Bernie Sanders.
He spent the next three decades making sure they got a return on their investment.
— Mike Bloomberg (@MikeBloomberg) February 24, 2020
Leader of The Worker’s Movement
Senator Sanders is making a strong case that his coalition of young people, people of color, poor people, and others who are underrepresented in Washington, DC can put together a win, and deliver the knock out blow to Trump in November. Does this ad help his cause? You be the judge.
The Presidential Candidate
Senator Warren, a.k.a. @eWarren is on another playing field when it comes to her qualifications and temperament for the top job. She’s calm yet firm, whipsmart but not pedantic, and straightforward but kind. She’s also not Hillary, which is an important point to keep in mind as the lady asserts herself in a diplomatic, powerful, totally convincing manner.
Elizabeth Warren ain’t playin’ games. She intends to win this thing, and when I consider what the nation needs most today, it’s healing from the GOP’s relentless assaults. People are reeling, emotionally and financially. If Bloomberg or Bernie win the nomination, the angst won’t dissipate.
I wasn’t born a politician. But I was born a fighter. And I’m not afraid to fight for big, structural change. Thank you, Seattle! pic.twitter.com/bb0sawY4kN
— Elizabeth Warren (@ewarren) February 24, 2020
Dodging male angst is not enough of a reason to vote for Warren—she’s enough of a reason all on her own. She’s realistic and balanced, and her rise from humble beginnings to the legal profession, elite professorships, and the U.S. Senate is hugely impressive. Warren has earned every ounce of this, and I am confident that she will bring compassion back to the office, high standards of conduct, respect, and a necessary fierceness that is about to become more evident as she takes on both Bernie and Big Mike, before scorching Trump with embers from his own fiery disasters.