Jeffrey Zeldman is a lecturer and author on web design. He also runs his own web design studio, Happy Cog. …
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You Can’t Have Your Hot Dog and Eat It Too
Major League Baseball's Washington Nationals set a new standard in pro sports by building a green stadium for its team. By saving millions of gallons of water, using efficient field lighting, adding a green roof, incorporating recycling at the ballpark and using recycled materials in 20 percent of the ballpark's construction, the project received LEED Silver Certification from the U.S. Green Building Council. image …
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I Plan; Therefore I Am
Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre. | View | Upload your own note: click full view to see this presentation 798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies' blog (he used to work at Wieden); VCU is perceived to be the …
Sounds Like OCD
Tom Asacker, points to a new book by Lucas Conley. He does so after venting about Laura Ries' poorly constructed advice to brand managers. Here's the heart of her demented argument: Burning the consumer’s mind is the key detail many companies miss. They think branding is putting their name and logo on the package. But that is only half the answer. Making a branding iron is the easy part. Holding the consumer down …
Denver Elevates Their Award Show
Karsh\Hagan senior copywriter, Matt Ingwalson, sent me an innaugural copy of The 50, Denver's new awards annual (as a way to promote 2008's show). I'm glad he did. I rarely look at award show books these days, but this one pulled me in. First off, there's no Best of Show, just 50 big ideas, one after the next. And there are no categories, which I appreciate. A big idea is a big idea. Who cares what media it's …
Sierra Mist Tries Fake News
"On The Bubble" is an animated newscast put on by group of fictional cash-strapped 20-something students in a dorm room at the equally fictional Middle Town Community College. According to Ad Age, it's also a content play from PepsiCo's Sierra Mist, although there is no brand presence on the site or in the fake newscasts. …
Recent work from Saatchis in London
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This Is Gonna Cost A Lot More Than 99 Cent
Taco Bell got a bit too cute for its own good when it asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent, in deference to the prices on its new value menu. Now the lawyers for both sides will have to make it right. According to Ad Age, the rapper, whose real name is Curtis Jackson, filed a lawsuit against Taco Bell for using his name and likeness without permission. Mr. Jackson claims trademark dilution, …
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