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I Plan; Therefore I Am

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre.

note: click full view to see this presentation
798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies’ blog (he used to work at Wieden); VCU is perceived to be the best training ground for planners; planners like their jobs and are well compensated.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. David Moore says

    Good stuff, thanks for sharing. I’d be interested in knowing what clients first think of planning when they get introduced to it — real value or more ad biz mumbo-jumbo?