Sierra Mist Tries Fake News


“On The Bubble” is an animated newscast put on by group of fictional cash-strapped 20-something students in a dorm room at the equally fictional Middle Town Community College.
According to Ad Age, it’s also a content play from PepsiCo’s Sierra Mist, although there is no brand presence on the site or in the fake newscasts.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.