This Is Gonna Cost A Lot More Than 99 Cent

Taco Bell got a bit too cute for its own good when it asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent, in deference to the prices on its new value menu.
Now the lawyers for both sides will have to make it right.
According to Ad Age, the rapper, whose real name is Curtis Jackson, filed a lawsuit against Taco Bell for using his name and likeness without permission. Mr. Jackson claims trademark dilution, false designation of sponsorship, unjust enrichment and a violation of his civil rights, among other claims. He’s seeking $4 million in damages.
Mr. Jackson’s lawyer, Peter D. Raymond of Reed Smith says, “He doesn’t tend to endorse those kinds of things, low-end fast food.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.