Sounds Like OCD

Tom Asacker, points to a new book by Lucas Conley.
He does so after venting about Laura Ries’ poorly constructed advice to brand managers. Here’s the heart of her demented argument:

Burning the consumer’s mind is the key detail many companies miss. They think branding is putting their name and logo on the package. But that is only half the answer. Making a branding iron is the easy part. Holding the consumer down and burning that brand into the mind is the hard part.

Which brings us to journalist Lucas Conley, who has written for the Boston Globe, ESPN magazine, and Fast Company. According to Curled Up, his book looks at how marketers brainwash consumers. From clever ads to insidious marketing strategies to surreal promotions, he shines a light on the masterminds of manipulation and, in the process, illuminates our participation in our own seduction.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.