One Size Fits One blogger, Anjali Ramachandran, spoke to AdScam's George Parker and kept from laughing long enough to write some of it down. Here are the parts I like best: Q. Given that you've spent over 30 years in ad land, do you think the BDA's have any hidden nuggets of gold up their sleeves at all? In other words, are there any lessons to be learnt from them? A. The number one lesson is don’t sell yourself to …
Will Tweet for Greenbacks
First there was a Tweet. And thanks to it, we now have a Cherp, an agency that proposes to manage social media campaigns on Twitter. Chris Brogan, for one, "is all for nifty social media projects," but this one has him wondering. The first person to comment on his post also wonders why you'd ever outsource the brand's social media duties. Here's the agency's pitch: Anyone can tweet. Our Clients Cherp. There is a …
Daddy’s Credit Card Accepted Here
Roughly 18.3 million students will enroll in U.S. postsecondary institutions this fall, up 26% from 14.5 million a decade ago. The discretionary spending of these 18- to 30-year-old students is estimated to reach $53 billion this year, a fact which is leading several aggressive retailers to establish pop-up retail locations on college campuses. According to The Wall Street Journal, flip-flop maker Havaianas, a brand …
Blogging Gets Its Turn At The Plate
Major League Baseball is spending $65 million this fall to advertise its postseason action, according to The New York Times. When Major League Baseball was looking for a pitchman last year for the postseason, it turned to the social networking site MySpace and found that Dane Cook, the comedian and actor, had a lot of friends. This year M.L.B. and its playoff and World Series broadcast partners, Fox and TBS, decided …
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Rich Young “Friend,” Will You Engage? Please!
Jeremiah Owyang, Senior Analyst at Forrester Research summarizes the latest "revolution in advertising" from Facebook. Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to …
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This Looks Like A Fun Account
New creative from RPA in Santa Monica: p.s. The college football season kicks off this weekend. I hope you're ready for it. …
PR Battle About PR
Coming off a nice vacation, Richard Edelman busts on Jason Calacanis and defends his chosen profession in one blogged swoop. I am heartily sick of the ad hominem attacks and cheap shots taken by those who would try to draw attention to themselves. For a guy who states that “your ability to hire people, get meetings, raise money, and form partnerships will be tied to your PR footprint,” it is just amazing to learn …
GS+P Gets Props from Lee
Adweek is running a "special advertising section" tribute to Goodby Silverstein & Partners on the agency's 25th anniversary. One of the segments includes a piece by Lee Clow. Here's a slice of what he says: Most people know and admire the famous “Got milk?” campaign. Funny, smart, strategically brilliant. But I still remember the Mill Valley Film Festival, a documentary-style conversation with Mill Valley residents …
