Will Tweet for Greenbacks

First there was a Tweet. And thanks to it, we now have a Cherp, an agency that proposes to manage social media campaigns on Twitter.
Chris Brogan, for one, “is all for nifty social media projects,” but this one has him wondering. The first person to comment on his post also wonders why you’d ever outsource the brand’s social media duties.
Here’s the agency’s pitch:

Anyone can tweet. Our Clients Cherp. There is a difference…
We want to guide you to social network marketing success. That’s our entire focus at Cherp – better strategies, better tools, better outcomes. There is no better time to get started on Twitter. Social media marketing isn’t going away and it’s not easy – it requires knowledge of and experience with the technology, the networks, and the way consumers engage the site.
Anyone can buy ads on Facebook or Myspace. The real success in social media comes from interacting, and Twitter provides one of the best ways to accomplish this. Don’t just tweet…Cherp!

Visit Cherp’s Twitter page for more.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.