Court Crandall, founder of Ground Zero, believes in looking for "players with character." He describes two such "players" in a touching piece published in Adweek. The longer you do this job, the more you find that doing good work is the price of entry and it's all the other stuff that separates the folks you really like from the ones you can't live without. In 15 years of owning Ground Zero, there haven't been many …
FCC Intent On Closing The Digital Divide
The FCC, at Chairman Kevin Martin's urging is paving the way for a nationwide network that will offer free wireless connectivity, according to The Wall Street Journal. Wireless companies and some lawmakers have raised concerns about the plan, because the proposed auction rules appear to favor M2Z Networks Inc., a Kleiner Perkins-backed start-up that originally floated the free-Internet plan two years ago. M2Z …
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KeatingEconomics.com Is The 95 mph Slider McCain Can’t Handle
That Obama has savvy marketers on his side goes without saying. Their latest effort, KeatingEconomics.com is a microsite with a macro payoff. For there could no better time to paint McCain as a reckless Reagan-inspired deregulator. In the mini-documentary above, Obama's team skillfully connects the dots between the S&L scandal of the 1980s and today's pressing problems on Wall Street. Much to McCain's chagrin, they …
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Today in Twitterverse: Media Elites Catch The Wave
John A. Byrne, Editor-in-Chief of BusinessWeek.com is now active on Twitter. Byrne describes the decision as "yet another effort to more fully engage readers and deliver on our goal to become the business and financial website with the deepest and most meaningful reader engagement in the world." …
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Someone In The Auto Industry Grasps The Whole “We Don’t Own Our Brands, Our Customers Do” Thing
According to The New York Times, Toyota may create a separate brand for its Prius hybrid car and could add both larger and smaller Prius models to the lineup. James E. Lentz III, president of Toyota Motor Sales U.S.A. said in a sense consumers have already created the Prius brand, and the company is just catching up to the marketplace. “We’re catching the wind with this,” he said. …
To Be Invisible, Or Not To Be
People are scrambling to figure out what the harrowing economic collapse means to them. Will they have a job on Monday? Will their 401K be worth anything when they retire? Should they begin walking to work and cultivating a garden? And so on. TechCrunch founder, Michael Arrington, writing about the ignoble end of Web. 2.0 (an argument I find lacking) makes this assertion: The first to go will be the bulging marketing …
Spotlight On NW Creative: Northern BC Tourism Association
SmashLab in Vancouver had some fun coming up with ways to educate visitors to Northern British Columbia. BTW, here's an example of me defying the good advice given in the ad above. …
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Network Television Still Offers A Massive Prime Time Audience
When John McCain considered skipping out on the first debate, I thought, that's interesting, I wonder if Obama can just take the entire 90 minutes. As we now know, McCain decided to show up and he's likely to show up again for the third debate next week. Yet, Obama wants the viewers' full attention, and he has the cash to buy it. According to The New York Times, Obama's campaign is dipping into its war chest to buy …
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