Goodwill of Southern California is driving would be ghouls to retail, care of this spot from The Miller Group, Santa Monica. …
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Two Copywriters Who Blog Right Up In This Thing
Benjamin Palmer, CEO of The Barbarian Group, wants to hire people like Danny G and me. We review people's portfolios here quite often and one thing that stands out is how few advertising copywriters actually blog. It's really amazing. An entire copywriting Web site might consist of 500 words. What's needed now are copywriters who not just write entire Web sites, but actively blog. For creatives, maybe look for …
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Don’t Consume. Be.
Grant McCracken is a whip smart cultural anthropologist working in the modern day consumer arena. Here's how he sees us behaving during times of economic tumult: Roughly speaking, consumers have two modalities: surging and dwelling. In the surging modality, consumers have momentum. We have a vivid sense of forward motion. Life is getting better. Each purchase is an improvement onthe last one. Clothes change with …
Learning to Listen Is An Important First Step, But Learning to Act On the Info Provided Is The Critical Second Step
Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000' is loving the cover article in the October issue of the Harvard Business Review. The article by Intuit's founder, Scott Cook, argues for well conceived and managed customer contribution channels. Cook's article is important because he's taking our current debate over social media to a more meaningful and substantial level. …
Web Architects, Like Real Architects, Build For The Long Haul
Alexander H. Williams "teaches people how to break the rules and create vibrant online community networks with blogs, podcasts and magic bus rides." He also shoots video and makes podcasts and stuff. In one of his recent efforts, Franz Maruna, CEO at concrete5, opens up about the web development process and how traditional agencies are ill equipped to handle the work. why agencies suck so bad at making web sites …
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Elite Runners and Their Shoe Brand Schooled By A Teacher
Elitism sucks. It doesn't matter where it's found, it sucks. Arien O'Connell, a fifth grade school teacher from New York, found it on Sunday when she finished this year's Nike Women's Marathon, with a time 11 minutes faster than any other runner. Yet, she was not declared the winner because she was not registered as an "elite runner." Public relations professional, Brian Solis, shares some great advice and also …
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Today In Twitterverse: Hyperlocal FTW!
Maki, writer of Dosh Dosh, is currently a Philosophy student in Toronto, Canada. As a new member of the Portland micro-media community, I've been intently researching local online resources to see if there might be an opportunity to develop something new and useful. Some of the best hyperlocal sites in Portland include PDX Pipeline and Dave Knows: Portland, two blogs that truly have a finger on the beat. Blogtown by …
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First Iceland, Now Sweden
[via HelpSweden.org] …
