Benjamin Palmer, CEO of The Barbarian Group, wants to hire people like Danny G and me.
We review people’s portfolios here quite often and one thing that stands out is how few advertising copywriters actually blog. It’s really amazing. An entire copywriting Web site might consist of 500 words. What’s needed now are copywriters who not just write entire Web sites, but actively blog.
For creatives, maybe look for someone who has made a popular YouTube hit on his or her own, or who shares his or her photos on Flickr. Hire based on someone’s genuine personal motivation to be part of the current social fabric.
Now, if Barbarian would just open Atlanta and Portland offices, things would surely fall into place.
[via Adweek]
