Elite Runners and Their Shoe Brand Schooled By A Teacher

Elitism sucks. It doesn’t matter where it’s found, it sucks.
Arien O’Connell, a fifth grade school teacher from New York, found it on Sunday when she finished this year’s Nike Women’s Marathon, with a time 11 minutes faster than any other runner. Yet, she was not declared the winner because she was not registered as an “elite runner.”
Public relations professional, Brian Solis, shares some great advice and also posts Nike’s written response when the Beavertonians belatedly chose to recognize O’Connell’s achievement. It’s an interesting story, Solis’s commentary and suggestions are on point and Nike eventually comes around to do the right thing.
San Francisco Chronicle points out:

The folks at Nike clearly did not anticipate a surprise winner. And they deserve kudos for hosting an event that raised more than $18 million for the Leukemia & Lymphoma Society – not the bad publicity they are getting.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.