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David Burn

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Shrimp Stroganoff Casserole Takes Top Prize In Kraft Casserole Challenge

As shoppers skip the specialty cheese aisle and look for something more affordable, it's a good time to be Velveeta. According to Promo Magazine, Kraft executed a timely value-themed promotion, the Kraft Casserole Challenge, where five bloggers competed to make recipes that feed eight people for $20 or less. Suburban Bliss, Miss Zoot, Confessions of an Apron Queen, My Wooden Spoon and Livin' With Me! all put their …

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Banner Up

With ROI ever-looming over CMOs shoulders, Mike Shields at Mediaweek slices and dices the varying discussions happening today on the effectiveness of online banner advertising. Personally, I believe the problem with leaning too heavily on cost-per-click analysis, is the fact that banners can work for the brand without being clicked. Their presence is still there, being felt, like a print ad in a magazine. Here's what …

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Farm Fresh Promo Gets To The Root

Go to "Help Grow Your Soup" and click on the little red barn. When you do, Campbell Soup Company will put a dollar towards an effort to support the future of American agriculture – the nation’s largest employer. The soup maker is partnering with Future Farmers of America and Grammy-nominee Jewel and will donate $250,000 to champion FFA efforts (whether you click or not), which encourage America’s youth to …

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Speak Less, Listen Better

JCPenny wants men to buy diamonds, a.k.a. "get out of the doghouse free" cards. Not just for the store's benefit, for the benefit of all. Witness: For those who can't afford a diamond gift this holiday season, the brand does offer a few tips. "Speak less, listen better. Apologize without caveat. Express your feelings. Help with the cooking. Offer to change diapers. Stop checking out other women in restaurants. Talk …

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What It Means To “Live The Brand”

Indra Nooyi, PepsiCo Inc.'s chairman and chief executive, is drinking the Pepsi and then some. WSJ: Which PepsiCo products do you eat and drink? Ms. Nooyi: Most days for breakfast I have a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp. At lunch, I have to have Lay's Kettle chips, slightly heated. You heat them for about 10 or 15 seconds. One of my favorite drinks is Mirinda Orange, …

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Man Behind The “O”

Steven Heller of New York Times spoke to Sol Sender, the Chicago designer responsible for the now iconic "O" mark used by Barack Obama’s presidential campaign. We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated exclusively by ideology. It was an opportunity to do breakthrough work at the right time in …

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