Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under the mess — Steak-umm (@steak_umm) April 20, …
Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable
Ramen Hero delivers real "Honkaku" ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and that spirit is essential. Honkaku isn’t just a …
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Rob Schwartz Asks About Emerging Voices: We Discuss On the Disruptor Series Podcast
Rob Schwartz is president of TBWA\Chiat\Day in New York City. He's the wearer of dapper suits, and the host of a popular advertising talk show that was named "Agency-Hosted Podcast of the Year" by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it's growing. The new interview with me, which airs this morning, is episode 56. The episodes have been downloaded more …
Leo Burnett, Ad Legend
Leo Burnett studied journalism at the University of Michigan. His dream was to become the publisher of The New York Times. He graduated in 1914 and his first job was in Peoria, IL, where he worked as a newspaper reporter on the crime beat. Burnett soon thereafter moved to Detroit and went to work on the client-side at GM. Burnett edited a publication for Cadillac dealers called Cadillac Clearing House. His …
3 Shades of COVID-19: Community Service, Playful Reminders, and Human Connections
COVID-19 is deadly and frightening. In business terms, the pandemic is highly disruptive. The contagious disease is sending shockwaves of change that are being felt by workers and employers alike, all over the globe. Brands naturally want to help but is this genuine impulse helpful (in Marcom terms), and to whom is it helpful? Let's explore... Michelob Ultra In Michelob Ultra's case, the help from the brand is …
Become A Patron of Adpulp.com and Make Way for Emerging Voices in Marcom
I remember when I was first paid to write. It was a big moment for me. I was busy putting my "book" together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, "No thank you, but keep trying," many times over. It was discouraging, and a hard thing to work through. How do you keep the faith without some positive feedback and a helping hand or …
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A Better Idea: A Series of Homemade Frito Pie Recipes by Non-Celebrity Chefs
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay's internal creative team let go of this commercial fart. https://youtu.be/aqOvJ_9YVa4 The spot starts by saying, "Things are hard right now. The world doesn't need brands to tell us how to think or feel." If this were true, Frito-Lay wouldn't be saying it in a commercial. The spot then …
Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware
Put people first. Refer to car buyers as people and treat them as guests? I don't get it. I don't get it because I don't own a Lexus or Toyota. https://youtu.be/3-XxLd-UMcQ A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those in need with essential supplies, emergency relief and is providing on-going support to many …
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