Adpulp
Advertising News and Know-How
By David Burn
Danner is a Portland-based boot company that's been in business since 1932. The company invested in a series of industrial films to advance their "Crafting Higher Standards" campaign. The short films were shot by Tadd Meyers on a 5d MkII on location at Danner's factory, sweetened by Digital One and edited by Transparent Studios. …
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By David Burn
Sally Hogshead has collected some of her "recent tweets, online posts, random mumblings, little ditties--that sort of thing" for your benefit and hers. She adds, "feel free to print, post, or plagiarize to your heart's content." …
By David Burn
According to Ad Age, the 4As conducted a compensation study at more than 230 marketing agencies of varying sizes, geographies and specialties. A chief creative based in the New York Metro area billed an average of $751 an hour last year -- more than double what a chief creative in other parts of the Eastern U.S. or in the South billed, at $319 an hour. In the central part of the country, a head creative billed an …
Continue Reading about Hourly Rates To Match The Colossal Egos →
By David Burn
Why did Fallon/London got to Seydisfjordur, a small village in Iceland, and fill it with speakers that played music from the likes of Death In Vegas, Bob Dylan and the Guillemots? To make a short film, of course. "Believe in superior sound experiences," Sony says. Okay, I will. [via Creative Review] …
By David Burn
Ad Age reports that "It's the end of the road for Saturn, as General Motors pulls the plug on the iconic car brand following an11th-hour breakdown in talks with would-be buyer Roger Penske." Penske terminated the deal because it was unable to secure a source of new product beyond what GM would build on contract. …
By David Burn
Kraft has long helped busy people plan their meals. Now, the foods giant is helping busy people with an iPhone and $.99 plan their meals. Ad Age spoke to Ed Kaczmarek, director of innovation-new services at Kraft Foods, about the brand's decision to charge for their iPhone App. We look at iFood Assistant as a natural evolution from product to service. We look at it as providing the consumer with a service that's of …
By David Burn
Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben's case it's not just a business card that he hands out. Rather, it's a hand-made statement about his DIY ethos, his willingness to get his hands dirty (literally), his design aptitude and his unique creative vision. Yes, a business card can do all that, when the …
Continue Reading about Spotlight On NW Creative: Ben’s Cork Cards →
By David Burn
Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post's Out to Launch] …
Continue Reading about Progresso, Your Soup May Be Too Good →
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