Spotlight On NW Creative: Danner Boots

Danner is a Portland-based boot company that’s been in business since 1932.
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The company invested in a series of industrial films to advance their “Crafting Higher Standards” campaign.
The short films were shot by Tadd Meyers on a 5d MkII on location at Danner’s factory, sweetened by Digital One and edited by Transparent Studios.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.