I'm really glad Gavin Mevius of Jawbone.tv took the time to describe the inner workings of PartyAcrossTheInternet.com, a digital promo from Axe Bodywash, a.k.a. Lynx, because my brain might have blown a gasket trying to decode it. The experience starts on a fake Men's Magazine known as Ralph, set to a remix of KiD CuDi's Day n' Nite. What follows is a story that brings you through several recognizable places on the …
Actions Are Louder Than Loud, Actions Are All
Gene Rebeck, Senior Editor at Twin Cities Business, spoke to the former Fallonites now known as Zeus Jones. Here's a bit of what he came away with: "The marketing world is so cluttered, it's so difficult to get people's attention," Adrian Ho notes. Fast-evolving interactive technology was revealing tantalizing new creative possibilities. Marketers are certainly putting "trad-ad" messages online, and this isn't to say …
Continue Reading about Actions Are Louder Than Loud, Actions Are All →
Straight-Faced Favre Scores One for Sears
Personally, I'm happy to see Brett Favre playing football. Which team the guy plays for doesn't matter to me. I know that's not the case in Wisconsin and Minnesota, but I don't live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team. I don't really have a pro team to be honest, although I do like the Seahawks and the Saints. At any rate, Sears drew up a great play with Favre helping to move …
Continue Reading about Straight-Faced Favre Scores One for Sears →
“Keep Running Your Mouth, Fish”
David&Goliath and Seagram's Vodka are appealing to football fans with a new campaign that brings NFL rivalries to the fore. The spots will run through Super Bowl Sunday. …
Audience Participation Time
AdPulp will be five years old next week. In blog time, that's aged. We may be old, but we don't dally. At the time of this writing there are 7137 entries in our database, not all of which were written by me. I've only written 6016 of them, thanks to the kind and expert help of Danny G., Shawn, Matt Bergantino, Tom Asacker and Wade Sturdivant. This is probably a good time to reflect on the path to here and now, but …
Duality Is Alive And Well In Victoria
One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do. According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity. The spot features Melbourne-born actress Isabel Lucas. Music is "Down to the River To Pray", sung by Paris …
Continue Reading about Duality Is Alive And Well In Victoria →
Restrictions Apply
Big Dog Eat Child is a sketch comedy troupe from Alsip, Illinois. They're also the team that's responsible for the Water Werks commercial above. While the homage to SNL appears to be in jest, it's actually a real commercial for a real client with real boats for sale--a fact which makes this spot richer than most. …
Product Possibly Overshadowed By “F” Word
Agency: Woods Witt Dealy & Sons …
Continue Reading about Product Possibly Overshadowed By “F” Word →
