Audience Participation Time

AdPulp will be five years old next week. In blog time, that’s aged.
We may be old, but we don’t dally. At the time of this writing there are 7137 entries in our database, not all of which were written by me. I’ve only written 6016 of them, thanks to the kind and expert help of Danny G., Shawn, Matt Bergantino, Tom Asacker and Wade Sturdivant.
This is probably a good time to reflect on the path to here and now, but I’m more curious about the road ahead. Will we keep on keepin’ on? Will we increase revenue and become a profitable media enterprise? Will we be able to pay contributing writers? Will we break important stories? Will we be swallowed up by a larger fish one day? These are all good questions. I wish there were equally good answers to the questions, but we’re not at the answering table just yet.
When I compose these navel-gazing posts I sometimes wonder if you care. I realize it’s asking a lot to care. I know you have other more pressing concerns to occupy your mind. However, I also know that we have fans and that some of our best fans do, in fact, care. Some of you have told us that you’d pay for this content and others have paid for it by choosing to run ads here. Believe me, we appreciate the support, both emotional and financial.
There is no elegant way to say this, other than to blurt it out. We need more of you to step forward and help now. There are many ways to help AdPulp financially. You or your clients can run an ad, or an ad campaign. You or your workplace can become a site sponsor. You can hit the tip jar every so often (now would be good). You can buy the books we advertise in the eyebrow above. There are also non-monetary things you can do to help like writing a guest post, keeping us informed of breaking news in your world, inviting us to speak at conferences and so on.
None of this would matter if AdPulp was just a side project, a nice little hobby. But that’s not what AdPulp is. Technically yes, we fit this daily project into our larger work lives, but AdPulp is an established micro-media brand with a unique editorial voice and a smart, engaged industry audience. In other words, it’s worth something. Exactly what it’s worth is to be determined. I’m asking you to help make that determination with us.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.