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David Burn

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Dead Tree Publishing’s Bad-For-the-Environment Math

Many industries have built-in inefficiencies that some don't want to see fixed, for there's money to be made in these dark zones. For instance, say your team adopts new technology that improves efficiency. Some might fear that change because greater efficiency can lead to fewer billable hours, at least in the short term before more work can be brought into the system. It's faulty logic, but that doesn't make it go …

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Want People To Search For Your Product Or Service? Give Them A Reason To.

At the airport "being searched" is a royal pain. On the Web it's the golden rule. According to The Wall Street Journal, marketers are becoming more savvy searchers. For instance, VW is sharing information across its dealer network so dealers and corporate don't compete for a key phrase like "GTI Atlanta." The article also argues that social media marketing campaigns lead consumers to search more. Xerox registered a …

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In This Spot Nothing’s Greener Than Red White and Blue

Renewable Fuels Association's tagline, "Right Here, Right Now," is a strong position for ethanol--the only clean-burning liquid fuel that's readily available today. There may be better alternatives in our future, like biodiesel, but you can put ethanol in your car or truck right here and right now. Note: Too bad this spot doesn't make use of Van Halen's "Right Now." …

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And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere's specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video type with the highest use among all video formats, the highest …

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Do You Have Love For Honda? Express It.

Ad Age is reporting on how happy Honda is with it's "Social Experiment," a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed "Everybody Knows Somebody Who Loves a Honda," to recruit fans of the brand. Honda initially supported the site with a sprinkling of ads on Facebook. "It wasn't a big media buy, but it got a lot of attention," said Tom Peyton, …

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