Mother London is taking us back to an earlier black and white time to promote Stella Artois in an aluminum can. According to Mother, the show is hosted by Alain du Monde, and consists of a sequence of nine episodes through which Alain, his robot butler Albert 3000, the Mondettes, and their guests show that being green and stylish need not be incompatible. The campaign is supported by a comprehensive media spend, …
Out-of-Home As Theater
Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company's promotional efforts--it humiliates them in public when they under-perform. [via Direct Daily] …
Get Off of My Cloud, Klout
It's Thanksgiving morning and I'm grateful for so many things. But not this, I'm not grateful to be "losing influence" on Twitter. Check out this email I found waiting for me this morning from Klout, a firm that purports to weigh one's influence on the social Web. Dear davidburn, Did you know you are losing influence with some of your friends on Twitter? After analyzing your network we believe you should make an …
Is The Art of Getting Paid The Greatest Art of All?
Talenthouse wants to liberate all artists, which I guess makes them a crowdsourcer with a conscience. I might be suspicious, but one thing jumped out at me right away--the amount of money clients are paying for Talenthouse solutions. BBH and its client ila DUSK are offering $6500 in prize money and an internship at BBH/London for winning contestants in films, photography and design. Likewise, Adidas is ponying up …
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Human Vitality Raises The Bar Considerably
Robin Sloan of Snarkmarket believes in generative events, or events that generate media. The great virtue of events today, in the dawning 2010s, is that their value seems durable in a way that the value of super-abundant copies of digital media does not. They provide "embodiment," to use Kevin Kelly's taxonomy--and that's something you can still charge for. I like the idea of the event as a fundamental unit …
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BusinessWeek Sold For $5 Mil. This Bundle of Trade Mags To Go For More.
It's been two weeks since Sharon Waxman broke the story about Adweek, Brandweek, Mediaweek, The Hollywood Reporter, Billboard, Editor & Publisher and other Nielsen trade titles being packaged for a sale. The other day, Editor & Publisher's Editor, Greg Mitchell, had this inside the bubble POV to share: Now, Ad Age is adding a bit more depth to the story. The entity bidding for Nielsen's titles is a private-equity …
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McSweeney’s Is Celebrating Newsprint In A Big Way
San Francisco Panorama is an upcoming 300-plus-page, single-edition newspaper from McSweeney's, the indie publishing house founded by author Dave Eggers. Six months in the making by McSweeney's staff based in San Francisco's Mission District, the Panorama will comprise a main news section including investigative reports, arts and sports sections, a magazine, a book review section, pull out posters and comics. The …
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Brighten Bay–A Soap For The Attention Deficient
Brighten Bay from Cheer is a new campaign from the P&G brand. Real-life soap star Cameron Mathison of ABC's All My Children stars as Dr. Dan in the campaign. A commentor going by the initials "E.S." on The Ad Contrarian says, "I can even join in on the discussion about these pitiful stories, filled with insipid characters. But why would I do that? If this works, if this is the STATE OF OUR ART prepare me my cottage …
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