Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform.
[via Direct Daily]
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
Love it! Oh those nutty Kiwis.