Human Vitality Raises The Bar Considerably

Robin Sloan of Snarkmarket believes in generative events, or events that generate media.

The great virtue of events today, in the dawn­ing 2010s, is that their value seems durable in a way that the value of super-abundant copies of dig­i­tal media does not. They pro­vide “embod­i­ment,” to use Kevin Kelly’s taxonomy–and that’s some­thing you can still charge for.
I like the idea of the event as a fun­da­men­tal unit of media, specif­i­cally because at its best, it can be gen­er­a­tive. And the media it generates–that grow­ing data shadow–is what builds the audi­ence over time. But its urgency–its live­ness, human vital­ity, and, frankly, its risk and unpredictability–is what makes it more than just another link in the stream.

I’ll add that it’s also a way for a media property–like this one–to establish itself in a physical setting. Since, moving to Portland 15 months ago, I’ve been working to get my own feet on the ground (career wise), but also to ground AdPulp to this fertile place (so it can bloom). Hence, the ongoing series “Spotlight on NW Creative” and my ongoing outreach into the advertising and media communities that did not happen in Chicago or Hilton Head.
Presently, I’m sitting on two AdPulp event ideas and it’s clear to me that sitting isn’t the posture I want. So what’s stopping me from putting them on? Simply stated, lack of money and human resources. I recognize these aren’t permanent blocks, but rather temporary obstacles. But I also recognize that to grow AdPulp to its full potential as a media brand, we’re going to need the help of partners who have time, talent and/or money to invest.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.