Adpulp
Advertising News and Know-How
By David Burn
NBC Miami is having some fun with the painful times felt by the city's big newspaper. This holiday season, you have several options of where to donate your money: Salvation Army, Toys for Tots, soup kitchens. But have you considered the Miami Herald? It's not quite a charity case yet, but the paper of record in the Magic City is accepting handouts if you have any spare change. I'm intrigued by commentary from …
Continue Reading about Make The Ask, Make It Simple and Make It Often →
By David Burn
And war reporters are not soldiers. But this isn't about war. It's about using war to drive viewers to a media channel. Client: Sky TV Agency: DDB/Auckland …
By David Burn
Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there's hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG marketers need to develop tactical social media hooks and integrate …
By David Burn
Nielsen isn't done offloading its operating units. On top of the company's recent sale of several prominent trade titles, Nielsen is now letting go of its box office reporting business. Portland-based Rentrak Corp. has agreed to acquire The Nielsen Company's EDI division for $15 million in cash. According to LA Times: The deal will expand Rentrak's ability to collect and provide clients with box office data from …
By David Burn
Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they're deciding to distance themselves from the married man gone wild. Here's an announcement from Accenture: For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for …
By David Burn
Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for NonprofitsView more presentations from Chad Norman. …
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By David Burn
California Travel and Tourism Commission is working hard to entice Brits to the Golden State via its new consumer-generated video promotion, California Calling. And what better organic carrot to dangle than the chance to be on TV!? This particular pitch also has an old-fashioned sweeps--the winner gets a seven-day VIP experience in Tinsel Town. Here's an entrant's video: …
By David Burn
The Yes Men is a movie from United Artists (that we watched last night), but it's also more than that. The Yes Men are activists that go well beyond what's captured on film. The group, led by Mike Bonnano and Andy Bichlbaum, engages in "identity correction," a term they coined to describe their process of corporate identity theft. Once they acquire an identity, sometimes by publishing a copycat Web site, they pose as …
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