Achieve Amazing Things Without Flying Too High

What happens when creative professionals rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in on the view from the top of the pyramid: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always […]

Money Management Hypnosis

TDAmeritrade is in the business of pedalling stocks. Scratch that. TDAmeritrade is in the armchair psychology business. These ads are painful to watch. The strategy is off base, the casting and acting are weak, and the dialogue is artificial and forced. Are investors in the market so lost today that they need a broker to […]

Power of the Pivot: Rova’s Joe Olsen Turned His Former Agency Into A SaaS Provider

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]

Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu

Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]

Vapormax To The Stratosphere

According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]

Arby’s: We Have The Meats

Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]

Film At 150

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that […]

The PIA Agency Makes Its Pitch

Agencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director. Create […]