from Pete Blackshaw's predictions for '05: Blogs absorb flak, yet stay on track. Expect 2005 to open with a predictable slew of fashionably righteous articles de-hyping and pooh-poohing all things blog related, some even by bloggers themselves. Many will lament advertisers co-opting the medium, as well as the influx of clumsy, less savvy newbies in the blogosphere. Even so, the blog format will endure and grow, …
Trib Goes With Self-Serving Word Play
The Chicago Tribune on Monday launched a new advertising campaign as part of a wider marketing plan that the company says seeks to demonstrate how someone's day was made better by interaction with the newspaper. The new campaign, which features animation from illustrator J.J. Sedelmaier, introduces a new tagline: "What's in it for you?" It's the first campaign for the paper from its new agency, DDB Chicago, which …
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Readers Go Schizo Trying To Decipher So Many Words
Brand Autopsy offers this outdoor board from Austin's Community Clinical. Maybe a giant sound chip attached to this board would better serve the clinic's efforts. It could ask, "Are you hearing voices?" Okay, that's not nice. …
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Carls Jr. And Others Flaunt Fat
from USA TODAY: Carl's Jr., the fast-food chain that loves to thumb its nose at political correctness, this week will unveil a breakfast burger with egg. The new burger has 830 calories, 275 milligrams of cholesterol and 46 grams of fat. The national trend toward lunch at breakfast is clear. About 12.5% of fast-food diners ordered burgers for breakfast in 2004, compared with 7.5% in 2003, reports Sandelman & …
Pepsi Makes “Smart Choices” About Obesity
from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker's new program designed to help consumers make healthy choices. The program centers on PepsiCo's new "Smart Spot" program, a green symbol on packaging designed to help shoppers identify more than 100 food and beverage products from PepsiCo that will contribute to …
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Doc Not In It For Money
Blog Herald reports that Doc Searls is not in it for the money. To Doc, one's blog is but one's back porch. He also thinks the back porch is a bad place for a business plan. I think he's wrong. And right. One's media property, or blog, may well be one's back porch or guest room, but what's wrong with doing business in these quarters? It's a lot more human than some offices I've conducted business in. [UPDATE from …
For The Love of Saint Agnes
Normally, we like to concern ourselves with high-minded issues in communications. Therefore, I hesitate to bring you the following product detail. Yet, I'm impressed by the quality of this catalog copy, so I will. from Tar-Jay's web site: They call them "chastity underwear" at Blue Q, but we question whether these hot little low-rise hipster briefs would do much good in terms of guarding. In fact, we might go so far …
Another Four Years Of Bush’s Deadpan Humor. Priceless.
Here's yet another splendid example of the power of brand advertising. The executive branch of U.S. government is "borrowing" liberally from Master Card's language to help sell their big January soiree. Hey, there are no new ideas. In a direct mail appeal to large donors, the President's innuagural committee shaped it thusly: "Tickets to all official inaugural events, including an "elegant" candlelight dinner with a …
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