Here’s yet another splendid example of the power of brand advertising. The executive branch of U.S. government is “borrowing” liberally from Master Card’s language to help sell their big January soiree.
Hey, there are no new ideas.
In a direct mail appeal to large donors, the President’s innuagural committee shaped it thusly: “Tickets to all official inaugural events, including an “elegant” candlelight dinner with a special appearance by President Bush: $100,000. Tickets to all official inaugural events, two additional tickets to an “exclusive” lunch with Mr. Bush and Vice President Cheney, plus an all-access pass to any inaugural ball: $250,000. Telling your friends, “As I explained to the president just the other day… .”: priceless.”
According to The New York Times there are no set limits on what an individual or corporation can contribute to the celebration, but the innaugural committee has set a self-imposed $250,000 limit on contributions, so as not to appear too greedy.
