from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker’s new program designed to help consumers make healthy choices.
The program centers on PepsiCo’s new “Smart Spot” program, a green symbol on packaging designed to help shoppers identify more than 100 food and beverage products from PepsiCo that will contribute to healthier lifestyles. The products include brands like Quaker, Aquafina, Baked! Lays, Gatorade, Tropicana and Dole. Also included are the company’s diet carbonated beverages, Lipton teas and some Frappuccino coffee beverages.
The yearlong partnership features six of Discovery’s U.S. networks, exposure on Discovery.com and the largest advertising commitment to date for FitTV. Promotions will also appear at retail in some Discovery stores.
Discovery Channel, TLC, Animal Planet, Discovery Health Channel, Travel Channel as well as FitTV, will feature a variety of on-air ads with plenty of healthy breakfast reminders.
