Adpulp
Advertising News and Know-How
By David Burn
While we took Bill Gates for a Journey fan, it appears he may have more updated tastes in rock music. In a recent appearance with Trey Anastasio from Phish, the legendary but now defunct Vermont-based jamband, Gates said he had attended several Phish concerts in the mid-1990s dressed in wigs and sunglasses, in order to better blend in. Click here for the real story. Gates credits the band with his move from CEO to …
Continue Reading about Gates Likes Bouncing Around The Room →
By David Burn
from Brandweek -- In a no-brainer of a tie-in, supermarket chain Winn-Dixie is linking to Fox's upcoming film, Because of Winn-Dixie, with a new effort designed to reward those who fill shopping baskets ever higher. This week, the Jacksonville, Fla.-based chain began offering free tickets to the movie for every purchase over $200. Those who tally up more than $250 also get a copy of the book of the same name. For …
By David Burn
Wal-Mart is many things to many people. For many, Wal-Mart is simply an affordable place to shop. And what could be wrong with that? For others, Wal-Mart represents all that is wrong with our out-sourced economy. Still others argue that Wal-Mart deteriorates the very infrastructure of a town center, and they vigorously fight the mega-retailer on land-use, zoning and economic fronts. USA TODAY says: The world's …
Continue Reading about Wal-Mart Acknowledges Critics. Responds With Traditional P.R. Onslaught. →
By David Burn
I learned today that Court Crandall, one of the founders and principals of Los Angeles agency, Ground Zero, wrote the wildly popular farce on film, Old School. Mr. Crandall also has a children's book coming out care of Random House. And he runs one of the more creative places in the business on a day-to-day basis. I bet he doesn't nap much. …
By David Burn
Hugh MacLeod, the writer-guy who draws (sometimes raunchy) comics on the back of business cards, says brands are a place. "A place where something happens when somebody (not necessarily the customer) interacts with it: -By interacting with Gerber, she becomes a better-informed mom. -By interacting with The Wall Street Journal, she becomes more tuned into the world of capitalism. -By interacting with Apple, she brings …
Continue Reading about Brand Architects Give Ground To Brand Geographers →
By David Burn
Danny G., a copywriter called "insightful and irreverent" by Forbes Magazine, came to Chicago yesterday for an interview. He later treated this copywriter to a dinner at The Flying Chicken on N. Lincoln Avenue in Lakeview. Danny G. has gained some notoriety recently for editorials he publishes on Talent Zoo, the Atlanta-based headhunting and media firm. I can assure you, he's more reticent in person than in …
By David Burn
Engadget points to this hack, whereby one's iPod can be made to record high quality audio--something Apple does not want you to do. The hacker says, "I suspect the next version of the iPod won …
By David Burn
Richard at Soft Skull Press is sending me a copy of Look Slimmer Instantly!, a book of poems by Jerome Sala, a former copywriter/creative director. Here's an advance peek... Variations On A Theme By Charles Barkeley by Jerome Sala A poet is not a role model. So this poem won …
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