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Wine Generously Poured Into Highly Palatable Film

January 17, 2005 By David Burn

Sideways, the new film from Alexander Payne, won several Golden Globes last night. I’ll leave the artistic judgments to more qualified voices, but allow me to point out how well this film markets wine, and specifically Santa Barbara County wineries like Firestone, Foxen, Fess Parker and Kalyra.
Actually, the lead character Miles, an ornery oenophile, disdains Fess Parker, but he adores the others.
sideways.jpg
Fox Searchlight does a seamless job of integrated marketing, making a map to all the locations in the film available for download from the studio’s site.
For me, it calls to mind Jay McInerney’s 1980s novel, Bright Lights Big City, and how fans of the book would frequent the bars of lower Manhattan looking to live the written experience for themselves. Of course, McInerney’s publisher did not provide a map, but that was then. If the book was coming out today, they well might.

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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