Nice New Caddy Sweetens The Deal

A 2006 Cadillac DTS will be sworn into service this week to chauffeur President Bush in his second inaugural parade. The ’06 DTS replaces a 2001 Cadillac DeVille President Bush had been using.
While boasting that the front end of the presidential limo gives the public its first look at the design adopted for the consumer version of the new DTS sedan that comes out this fall, Cadillac offered few other specifics.
The regular ’06 DTS, which succeeds the DeVille in the Cadillac lineup, will be introduced at the Chicago Auto Show next month in McCormick Place.
Cadillac has provided a variety of cars adapted for presidential limo service since 1918, when Woodrow Wilson was driven in a Cadillac Town Car.
Source: Chicago Tribune

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.