Maybe Markets Are Getting Smarter

from Promo Magazine: The “Let Them Eat Cake” sweepstakes, which supports the recent launch of Baskin-Robbins ice cream cake treats and the upcoming world premiere of The History Channel’s The French Revolution, puts a new twist on Marie Antoinette’s infamous statement, “Let them eat cake.”
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Marie Antoinette, Queen of France
Consumers can log onto History.com/frenchrevolution to enter the sweeps. The grand-prize winner will receive a trip for two to Paris, including a one-day revolutionary art excursion to Versailles or a trip for two to London to see Les Mis

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.