How do you get dads to stop by TGI Fridays for a plate of juicy ribs? When you're The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs According to Richards Group Creative Director, Chuck Schiller, "We simply wanted people to remember they can bring Fridays Big Ribs home." Agency: The …
Civil Liberties Mean The World To People Who Have None
The American Civil Liberties Union claims to have uncovered tens of thousands of pages of evidence documenting U.S. Customs and Border Protection (CBP) officials physically, sexually, and verbally abusing children. According to the ACLU, the majority of these children are asylum seekers fleeing violence in Mexico and Central America. Some are teenage mothers. Some are escaping gang violence. Some are in need of …
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Arby’s Now Has Coke And A New World Record
Out-of-home advertising is big again. Bigger than ever. According to the Omaha World Herald, a gigantic white vinyl tarp with red letters that read “Arby’s Now Has Coke” was laid out over five acres of Nebraska farmland. The sign appeared this week in a farm field next to Monowi, a village in northeast Nebraska that is the state’s smallest incorporated town. The banner was laid out temporarily so the …
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American Express Expresses Its Artistic Side
American Express is showcasing the work of visual artists on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level. The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, color, textures and everyday objects.” This week we collaborated with …
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American Century Leaves The Rat Race To Rodents
American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father's Day that demonstrates what it means for dads to "show up." https://youtu.be/lqRWoaykM7M The spot from Figliulo&Partners kicks off the company's new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how the firm approaches offering …
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You Can’t Defeat Racism With Inclusion Training, But You Can Kick It To The Curb
What does it mean to run a customer-centric company? It means putting the customer's needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had been in the store less than 10 minutes when police arrived and led them out of the …
Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
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Harmless Harvest Overcomes Objections Before You Can Object
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand and the values we stand by,” says Jenna Stephenson, Director of Marketing and …
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