Adpulp
Advertising News and Know-How
I once had a client that was busted on several news shows for bait-and-switch advertising. But it didn't stop them and they didn't care. In fact, they're still doing the same advertising, years later. Over at Tribble Ad Agency, they're tired of the ad campaign run by LifeLock and its CEO, who has advertised his Social Security Number in an attempt to prove his company's service works against identity theft. The …
Continue Reading about When All Else Fails, Just Beg ‘Em To Stop →
-He was terrified of flying. -He only wrote with pencils--no pens, no typewriters. -He visited a psychiatrist for 2 years, partially because had an incurable fear of failure. -He once admitted he never wrote a good TV commercial. -In New York City, he lived next door to Walter Cronkite. -Before he started his agency, he worked as a farmer, growing tobacco in Pennsylvania Amish country. -Yes, he did once call Martin …
Continue Reading about 25 Random Things About David Ogilvy–OK, Not Quite 25 →
The Interwebs are buzzing over a document supposedly created at the Arnell Group to explain the thinking behind the new Pepsi logo. You just have to see it to believe it. It's a masterstroke--of what, I'm not sure. But it shows the length to which some people will sell an idea. What's the most outlandish thing you've ever seen or heard in a client presentation to help sell an idea? …
Here's an interesting copy trick being used in Wyoming to get folks thinking about tobacco in new ways. The Casper Star-Tribune has more: Designed by Colorado-based Sukle Advertising & Design, the billboards are green with bold lettering. They incorporate well-known sayings about death, but replace the words "death" or "kill" with "second-hand smoke." For example, the billboard version of "Ding dong, the witch is …
Don't hold your breath waiting for anyone to care enough about advertising to bail it out. I decided to come up my own plan. It's the subject of my new column on Talent Zoo, Here's a sample: Ditch the use of stock photography for a month. Hire a photographer. Take your own pictures. Or use an illustration or just type. It's getting too easy to do a stock image search. And while some stock images are good, many are …
Continue Reading about The Advertising Industry Stimulus Package →
Meet Charlie Celi. He wants to sell you some leather goods. If you're in New Hartford, NY, I'm sure he'd be happy to see you. Here's another one, for good measure: You know something? Not for nothin', but I freakin' like this guy. …
Continue Reading about Selling Leather With A No-Bull Style →
I have to admit, I've never heard of an ad agency filing for bankruptcy but continuing to stay in business. That's what Raleigh agency RBW is doing: The agency, which shortened its name from Rockett, Burkhead & Winslow last year, now has 22 workers and is continuing to operate as it reorganizes under Chapter 11 bankruptcy protection. In a filing Friday, the agency listed assets of $1.58 million and liabilities of …
Neither did I. But apparently, it is. The newspaper is heavily focused on local news. It keeps you informed about events in your town and keeps local government in-line. So for one day, Monday, Feb. 2, 2009, please make it a point to pick up your local newspaper (reading it online doesn't count). It doesn't matter if it's a daily or weekly, right-leaning or left-leaning. If you're a college student and you get the …
Continue Reading about Did You Know Today Is “National Buy A Newspaper Day”? →
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