The Interwebs are buzzing over a document supposedly created at the Arnell Group to explain the thinking behind the new Pepsi logo.
You just have to see it to believe it. It’s a masterstroke–of what, I’m not sure. But it shows the length to which some people will sell an idea.
What’s the most outlandish thing you’ve ever seen or heard in a client presentation to help sell an idea?
I think anyone who’s been in the ad business remembers a moment when they could have called bullshit on themselves. If we’re honest, at least. But that Arnell document — and I tend to think it is real — is beyond the pale. I wonder what the walk-through before the meeting was like. A bunch of folks nodding their heads and sipping the Kool-Aid, I guess. What’s worse? The fact that I can see so many marketing people beyond the Pepsi people buying into that whole boatload of crap.