Gravity Brings BS Down To Earth

The Interwebs are buzzing over a document supposedly created at the Arnell Group to explain the thinking behind the new Pepsi logo.
You just have to see it to believe it. It’s a masterstroke–of what, I’m not sure. But it shows the length to which some people will sell an idea.
What’s the most outlandish thing you’ve ever seen or heard in a client presentation to help sell an idea?

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.