A Killer Smoker Concept

Here’s an interesting copy trick being used in Wyoming to get folks thinking about tobacco in new ways.
The Casper Star-Tribune has more:

Designed by Colorado-based Sukle Advertising & Design, the billboards are green with bold lettering. They incorporate well-known sayings about death, but replace the words “death” or “kill” with “second-hand smoke.”
For example, the billboard version of “Ding dong, the witch is dead” was changed to “Ding dong, the witch is second-hand smoked.” “‘Til death do us part” was changed to “‘Til second-hand smoke do us part.”



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.